Encirc Rebrand
One of the UK & Ireland’s most prominent manufacturers had a confusing issue regarding its beverage filling offer. Originally called Quinn Glass, all divisions were part of the same group, but operated as separate companies. ‘Encirc’ reflected the 360 strategy of ‘encircling’ customers with everything they need under one brand name. I created the identity, brand guidelines and a book-in-box brochure for shareholders.
Agency: Armstrong. Client: Quinn Glass (Encirc)